ViewsForChange Jul 12, 2022

The Impact Marketing Platform

ViewsForChange is the Impact Marketing Platform. Enabling brands to integrate, attribute and verify tangible impact in their marketing activity. A first-of-its-kind platform, running ViewsForChange campaigns engages consumers with impact from the first impression, in real-time.

Our platform works with eCommerce, DTC and B2C marketers that understand the importance of real social impact; not only for consumer engagement, but in creating a more regenerative marketing ecosystem.

Set up is simple: brands can choose a cause they align with; integrate their sources (like Instragram Ads or Tiktok Ads) and attribute a % of their cost-per-action to the cause. This impact is then unlocked when consumers take the desired action; brands can engage their consumers with this impact using our impact widgets (and many more consumer experiences coming soon!)

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💬 Discussion

Nicola Telford

Hi everyone! Nicola here, Founder @ ViewsForChange!
Thanks for the feature @startupbase!
I used to run a digital marketing agency, but started to feel a shift towards purpose amongst our audiences. That's why we build ViewsForChange - to engage consumers around what's important to them!

Our platform enables advertising brands to:
- choose a cause
- attribute a % of the cost-per-action to chosen cause
- engage users who take the action with consumer experience widgets!

Pretty much a win-win-win as consumers are engaged with impact, brands improve marketing performance and charities receive donations!! What's not the like...

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