There is a huge problem with review sites at the moment. They influence our decisions but it's estimated that 15% to 25% of reviews posted online are fake. Hubbite changes this because users only see reviews from their friends or people that they trust enough to follow.
The site is a mash up between Instagram and TripAdvisor / Yelp.
It could become the next 'discovery' platform by being a form of "word of mouth" / personal recommendations on the internet.