Launching a product once is rarely enough.

Most founders imagine launch day as one big moment: you publish the site, post on Product Hunt, share the link on X, email your list, watch the traffic spike, and hope something sticks.

Sometimes that works. More often, the spike fades.

A serious product launch is not one post. It is a distribution sequence. You launch, listen, improve, relaunch, list your product in the right places, and keep creating new reasons for people to discover what you are building.

That is especially true for indie hackers, SaaS founders, AI tool builders, app makers, and early-stage startups. You are not only competing with direct competitors. You are competing with everyone else trying to earn attention from the same early adopters, buyers, journalists, investors, and community members.

This guide is a practical list of 100+ places to launch, relaunch, and list your product. But more importantly, it gives you a launch strategy: where to start, what to prioritize, how to avoid wasting time, and why StartupBase should be one of your first stops after Product Hunt.

The best launch sequence for founders

If you only remember one thing from this guide, remember this order:

  1. Launch on Product Hunt.
  2. Submit your product to StartupBase.
  3. Share your story in relevant communities.
  4. List your product in startup directories and software marketplaces.
  5. Pitch press only when you have a real angle.
  6. Relaunch when you ship something meaningful.

Product Hunt is still the obvious place for the big public launch. It gives you a clear launch-day event, a leaderboard, social proof, comments, and a reason to rally your network.

But Product Hunt is mostly built around the launch-day moment.

After that moment, you need a place where your product can keep being discovered. That is where StartupBase fits naturally.

StartupBase is built for founders, makers, and early adopters who want to discover new products beyond a single launch day. A StartupBase listing gives your product another discovery surface: a product page, launch visibility, topic relevance, reviews, and long-term browsing by people who are already interested in startups and new tools.

In other words: use Product Hunt for the spike. Use StartupBase for continued discovery.

👉 Submit your product on StartupBase

Why relaunching matters

A lot of founders treat relaunching like a backup plan. It is not. Relaunching is how good products keep earning attention.

Your first launch is usually imperfect. Your positioning may be too broad. Your homepage may explain the features but not the outcome. Your onboarding may leak users. Your pricing may be confusing. Your screenshots may not show the real value. You may not even know which audience cares most yet.

That is normal.

The first launch gives you data. The relaunch lets you use it.

You should consider relaunching when you have a real reason for people to look again:

  • You shipped a major product update.
  • You added a new AI feature, automation, integration, or workflow.
  • You launched a free plan.
  • You changed pricing.
  • You improved onboarding.
  • You pivoted to a sharper customer segment.
  • You published a strong case study.
  • You reached a meaningful usage, revenue, or customer milestone.
  • You launched a mobile app, browser extension, marketplace app, or API.
  • You rebuilt the product after customer feedback.

A relaunch should not be “we still exist.” It should be “here is what changed, and why it matters.”

Before you submit anywhere

Do not rush into 100 directories with a weak pitch.

A good listing can drive qualified traffic for months. A lazy listing usually gets ignored. Before you start submitting, prepare a small launch kit.

You need:

  • A one-line product description.
  • A short paragraph explaining the problem and outcome.
  • A longer founder story for community posts.
  • A clean product page with screenshots and pricing.
  • A strong social preview image.
  • A logo and favicon.
  • 3 to 5 screenshots that show the product in use.
  • A short demo video or GIF.
  • A launch offer, early-user discount, or free trial.
  • A clear call to action.
  • UTM links for each platform.
  • A short FAQ based on likely objections.
  • A spreadsheet to track submissions, approvals, traffic, and conversions.

The best description does not start with features. It starts with the user’s problem.

Weak: “An AI-powered dashboard with integrations and analytics.”

Better: “Track every customer conversation, support issue, and product request in one place so your team knows what to build next.”

Directories, communities, and launch platforms all reward clarity. If people cannot understand what your product does in five seconds, they move on.

StartupBase Launch Checklist

Launch communities

These are the most launch-native platforms. Start here.

  • Product Hunt - The most recognized launch community for startups, SaaS products, apps, and indie projects.
  • StartupBase - The best place to submit after Product Hunt for continued startup discovery, launch visibility, and early adopter attention.
  • Uneed - A clean product discovery platform for founders who want another founder-friendly launch surface.
  • Fazier - A launch platform for SaaS products, AI tools, indie projects, and startups looking for early users.
  • Show HN - A strong option for technical products, developer tools, open-source projects, and useful build stories.
  • BetaList - A popular early adopter community for pre-launch and beta-stage startups.
  • Launching Next - A directory that publishes new and trending startups, apps, and tech projects.
  • MicroLaunch - A monthly launch platform where tech products can get discovered, collect feedback, and reach builders.
  • TinyLaunch - A product launch platform with leaderboards, badges, backlinks, and launch visibility for small products.
  • TinyStartups - A launch platform for indie makers and tiny startups, with voting, daily launches, and startup discovery.
  • Firsto - A launch platform focused on turning product launches into long-term SEO assets and indexed discovery pages.

If you are short on time, prioritize Product Hunt, StartupBase, Uneed, Fazier, Show HN, BetaList, and Launching Next first. Those are more aligned with early-stage product discovery than broad directories.

Founder communities and social channels

Community launches work when you show up like a person, not a billboard.

Do not drop the same promotional post everywhere. Write for the community. Share what you built, why you built it, what you learned, where you need feedback, and what kind of user it is for.

Good places to share:

Relevant Reddit communities can also work, but read the rules carefully:

The best community posts usually have one of these angles:

  • “I built this because I kept running into this problem.”
  • “Here is what I learned building this.”
  • “I launched and here are the numbers.”
  • “I need feedback from people who do X.”
  • “I rebuilt this after users told me the first version was confusing.”
  • “Here is the mistake I made with my first launch.”

People respond better to a useful story than a polished announcement.

Startup directories and SaaS listings

Directories are not as exciting as launch communities, but they are useful for SEO, backlinks, brand searches, comparison queries, and long-tail discovery.

A user may not find you on launch day. They may find you six months later while searching for alternatives, categories, or tools in your niche.

Submit to directories that match your product type:

  • Launched! - A maker-focused product showcase where startups can launch and collect early feedback.
  • Startup Buffer - A startup promotion directory for getting new products in front of discovery-focused users.
  • StartUpLift - A startup directory where founders can submit products and get additional exposure.
  • Startup Lister - A startup listing site where products can be discovered and voted on.
  • Emoji Launch - A lightweight launch listing site for quickly adding your product to another discovery channel.
  • TechPluto - A startup and tech publication that covers news, events, and emerging startup products.
  • SaaSHub - A SaaS discovery and alternatives platform that helps buyers compare software products.
  • AlternativeTo - One of the best places to capture “alternative to” search traffic for competing products.
  • Alternative.me - A software alternative directory for products that want comparison-based discovery.
  • G2 - A major B2B software review platform, especially useful once you can collect customer reviews.
  • Capterra - A software directory where business buyers compare tools by category, reviews, and features.
  • GetApp - A business software marketplace for SaaS tools, apps, and professional software products.
  • Crozdesk - A B2B software discovery platform for listing and comparing business apps.
  • SaaSWorthy - A SaaS recommendation and comparison site that helps buyers find tools by category.
  • SoftwareSuggest - A software discovery platform for business tools, SaaS, and service providers.
  • SourceForge Software Directory - A high-authority software directory for SaaS, open-source, and developer products.
  • StackShare - A strong fit for developer tools, infrastructure products, APIs, and software used by engineering teams.
  • Startup Stash - A curated startup resource directory for tools used by founders, marketers, and builders.
  • Crunchbase - A company profile database useful for startup credibility, fundraising visibility, and branded search.
  • Wellfound - A startup and hiring platform where companies can build a profile and reach startup talent.
  • F6S - A startup network for accelerators, grants, jobs, programs, and company discovery.
  • Startup Ranking - A startup ranking and discovery site for building another searchable company profile.
  • Startups List - A directory of startups grouped by location, market, and category.
  • Startup Collections - A curated startup and tool directory for founders and makers.
  • StartupInspire - A startup inspiration gallery where founders can showcase new products.
  • All Startups Info - A general startup directory for submitting and discovering new companies.
  • Startup Tracker - A startup discovery and tracking platform for products from MVP to growth stage.
  • The Startup Pitch - A DIY startup pitch site where founders can share their startup story.
  • 10Words - A concise startup discovery site where products are described in ten words or less.
  • AllTopStartups - A startup resource and publication site for founder-focused product visibility.
  • Awesome Indie - A directory for indie products, maker-built tools, and small software projects.
  • Betafy - A feedback-focused startup community for getting early input from startup supporters.
  • Feed My App - An app discovery and review site for submitting web apps, SaaS, and mobile products.
  • Web App Rater - A review site focused on web apps, SaaS products, and mobile applications.
  • Appvita - A directory for browser-based applications and useful web tools.
  • KitDB - A searchable app and software directory for web and desktop products.
  • Getworm - A startup discovery site for early-bird deals and new product offers.
  • Webwiki - A website and business review directory that can support branded search visibility.
  • Promote Project - A simple product promotion directory for startups, apps, and side projects.
  • Prefundia - A pre-launch startup platform for products preparing to build early interest.
  • Postmake - A curated directory of tools and resources for makers, designers, developers, and marketers.
  • SnapMunk - A startup and tech media site with directory and editorial opportunities.
  • Startup 88 - A startup publication where early-stage companies can pitch their story.
  • Startup Beat - A startup news site that accepts pitches from young companies with a clear story.
  • Springwise - A trend and innovation platform for products with a fresh business or market angle.

A directory listing should be written like a mini landing page. Use the same core message, but adapt the category, tags, and screenshots for each site.

App marketplaces

If your product belongs inside another ecosystem, marketplaces can be more valuable than general startup directories.

Examples:

Marketplace users often have higher intent. They are not just browsing startups; they are looking for something that works with a tool they already use.

If you have a Chrome extension, Shopify app, Slack app, WordPress plugin, Figma resource, GitHub app, or Google Workspace add-on, treat the marketplace listing as a real acquisition channel. Add screenshots, use the right keywords, collect reviews, and keep the listing updated.

Press and editorial targets

Press is powerful, but only when you have a story.

“New SaaS tool launches” is usually not enough. A stronger angle looks like:

  • “Solo founder reaches $10K MRR after rebuilding the product from user feedback.”
  • “AI tool helps small agencies save 10 hours per week on client reporting.”
  • “Open-source alternative launches after users complain about enterprise pricing.”
  • “Founder turns internal workflow into a public product after 500 beta users.”

Places to consider:

Do not pitch every publication with the same email. Segment your list. A developer publication wants technical detail. A startup publication wants traction, funding, or founder story. A business publication wants market impact.

How to prioritize the list

You do not need to submit to 100 places in one week.

Start with the highest-fit platforms:

Product type Best places to launch first
SaaS product Product Hunt, StartupBase, Uneed, Fazier, BetaList, SaaSHub, Capterra, GetApp, G2, AlternativeTo
AI tool Product Hunt, StartupBase, Uneed, Fazier, Show HN, Hacker News, Indie Hackers, LinkedIn, AI directories, VentureBeat
Developer tool Product Hunt, StartupBase, Show HN, DEV, StackShare, GitHub Marketplace, Hacker News, AlternativeTo
Mobile app Product Hunt, StartupBase, App Store, Google Play, AppAdvice, MakeUseOf, TechRadar
Design tool Product Hunt, StartupBase, Designer News, Webdesigner News, Figma Community, Sidebar, Land-book
Ecommerce app Product Hunt, StartupBase, Shopify App Store, G2, Capterra, GetApp, ecommerce communities
Open-source project Show HN, GitHub, Hacker News, DEV, Reddit, Product Hunt, StartupBase

Pick 10 to 15 high-fit places first. Write custom submissions for each. Track what gets approved, what sends traffic, what converts, and what creates backlinks.

Then expand.

A simple launch-week plan

Here is a practical schedule.

Seven days before launch, finalize your positioning, screenshots, demo video, launch copy, email, and founder comment.

Three days before launch, warm up your network. Do not ask people to upvote blindly. Let them know what you are launching, who it is for, and why it matters.

On launch day, focus on Product Hunt. Reply to comments quickly. Share useful context. Thank people. Collect objections and questions.

The day after Product Hunt, submit to StartupBase. This gives your product a second discovery moment while launch momentum is still fresh.

During the rest of launch week, share in founder communities, niche subreddits, LinkedIn, X, Indie Hackers, Uneed, Fazier, BetaList, and the directories that fit your product.

Over the next two to four weeks, submit to software directories and marketplaces. This is slower work, but it compounds.

After 30 to 90 days, relaunch when you have a meaningful update.

Launch-week timeline

Final thoughts

A launch is not a lottery ticket. It is a system.

Product Hunt gives you the public launch moment. StartupBase gives you a second home for discovery after that moment. Communities give you conversation. Directories give you search visibility. Marketplaces give you high-intent users. Press gives you reach when your story is strong enough.

The founders who win are usually not the ones who post once and disappear. They keep showing up with better positioning, better proof, better product updates, and better stories.

Launch once for attention.

Relaunch for momentum.

List your product in the right places so people can keep discovering it long after launch day.

👉 Launch your product on StartupBase