Today, I’m introducing StartupBase 2 🎉

A new home for launching and discovering products.

StartupBase first launched in 2017 to give great products a better way to get discovered.

Since then, nearly 10,000 listings have been created on the platform. More than 13,000 users have joined. And over the years, StartupBase has sent thousands of clicks to products looking for visibility, users, and traction.

That early version proved the demand was real.

  • Founders want better places to launch.
  • Users want better ways to discover useful products.
  • And good products still get buried way too easily.

So after 9 years, I decided to rebuild StartupBase properly.

Why now?

Because the old version did enough to prove the idea, but not enough to fulfill it.

Products could get listed, but the overall experience was still limited. Discovery could be better. Product pages could be richer. Launches could have more visibility. The workflow for founders needed to feel smoother and faster.

I did not want StartupBase to be just another place where products get dumped into a feed and forgotten.

I wanted it to feel more useful for founders, more structured for users, and stronger as a long-term platform.

That is what StartupBase 2 is about.

What changed?

A lot.

StartupBase 2 is a full revamp of the platform. It is faster, cleaner, and much more useful for both founders and users.

If you want to discover new products, the browsing experience is much better.

If you want to submit your product, the flow is now much smarter too.

This was not a mission change.

It was a product reset.

What’s new?

Better product pages

Every product now gets a stronger public profile.

Founders can showcase their startup with a better tagline, richer descriptions, media, launch history, team details, and more. The goal is simple: help people understand what a product does faster and give founders a better chance to stand out.

More launch visibility

StartupBase has always been built around launches, but now products have more room to stay visible.

Instead of disappearing after a single day, products can now get discovered through daily launches, weekly rankings, and monthly rankings.

A good launch should not die in 24 hours.

Better discovery

Discovery is now more structured and more enjoyable.

Users can browse products through curated collections and focused topics, making it easier to explore by category, interest, and use case.

AI Launch Assistant

This is one of the biggest additions.

We built an AI Launch Assistant to help founders collect product information in seconds from the internet and turn it into a ready-to-submit listing experience.

Instead of filling everything manually from scratch, founders can move much faster and get a cleaner submission flow.

We also use the AI Launch Assistant to automatically review submitted listings and decide whether they look like a good fit for StartupBase. That means founders do not always have to wait to hear back from me before getting a decision.

Of course, it can still make mistakes. 👀

But overall, it helps make the review process much faster and more scalable.

Reviews and comments

StartupBase 2 adds more community context around products through reviews and comments.

That helps founders get feedback and helps users make better decisions based on actual reactions from the community.

A blog, finally

For the first time, StartupBase now has a proper blog.

I wanted a place to share insights, tools, launch strategies, growth ideas, and practical content for founders building products.

StartupBase should not only help people launch.

It should also help them learn.

More than a launch page

We also expanded discovery beyond the platform itself.

Products can now get visibility through the blog, founder stories, product updates, interviews, and the weekly newsletter.

That means a launch has more chances to keep getting attention after day one.

More ways to sign in

You can now sign in with Google, LinkedIn, or X. Previously,X was the only sign-in option, so getting started is now much easier.

Why rebuild it at all?

Because product discovery still sucks in a lot of places.

Too many good products get buried in crowded feeds, weak directories, and short attention spans. Founders put real effort into building something useful, only to get a few hours of visibility before the internet moves on.

Over the last 9 years, StartupBase showed real signs of value.

  • Nearly 10,000 listings.
  • More than 13,000 users.
  • Thousands of clicks sent to products.

That was enough to prove the need.

But it also made one thing obvious: the platform needed a much stronger foundation.

This rebuild was not just about design.

It was about building a better system for launches, discovery, review, and long-term visibility.

Who is this for?

StartupBase 2 is built for founders, indie makers, operators, early adopters, and curious builders.

If you are launching something, StartupBase gives you a better place to present it.

If you are exploring what people are building, StartupBase gives you a better way to discover products worth checking out.

A new chapter?

Yes.

StartupBase has been around since 2017, but this version feels like the real foundation for what it should have become earlier.

It is still early.

There is still a lot to improve.

And yes, some things will break, and some AI reviews will probably be wrong.

But this version feels much closer to the vision I had from the start.

If you want to see what is live now, start with the latest launches.

And if you have a product to share, you can submit it here.

Thanks for being part of the journey 💙