Rift Pay is offering consumers a different way to make payments online, essentially it is offering consumers a chance to make payments together in real time with friends and groups. The problem in essence is that when we want to make purchases online and in physical locations, only one payment method is accepted. Have you ever been on a checkout site or at a physical location wanting to make a purchase with a group of people? The only solution is for one person to make the payment, but there is the inconvenience associated with figuring out the individual payment, asking to be reimbursed, paying for the full price of the payment all of these are the short comings of the current solution we have.