Stitch Engineer

Hey hunters 👋 Marcos here. This one started as a headache inside my own SEO agency. By 2025, every client QBR opened the same way: "why is our organic traffic down 30%?" — and GA4 had no real answer, just a "Direct" bucket that kept growing and swallowing traffic none of us could explain. So I went into the raw logs, and the picture was uncomfortable. A big share of what analytics was counting as humans were actually AI agents — GPTBot, PerplexityBot, ClaudeBot reading pages. And a chunk of the real humans were arriving from ChatGPT and Perplexity with the referrer stripped, landing in GA4 as "Direct." My dashboards had quietly stopped meaning anything. VisitorType is what I built to fix that. One snippet tells humans, AI crawlers, and AI assistants apart — verified by IP, not just the user-agent string anyone can spoof. From there you can:

Fire your Meta/Google ad pixels for humans only — stop paying to retarget bots Serve AI crawlers structured facts about your pages instead of hoping they guess Finally see the AI referrals GA4 buries in "Direct" — the ones that convert ~4.4× organic search

It's the layer I wanted as a marketer: not another dashboard that just watches, but one you can actually act on. It's completely free during early access — and anyone who signs up now is grandfathered in at Pro level, for good. I'm running this solo and I'll be here all day, so ask me anything. One question back to you: when you look at your "Direct" traffic right now, do you actually trust it? I'd love to hear how many of you have already spotted AI showing up in your numbers — and what it's been doing to your reporting.

Hey Crewargo! Great design and seems a good product!