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I’ve been working on Wachr, a monitoring tool for paid media teams and agencies.
The idea is simple: instead of checking ad dashboards all day, you create alerts for things like:
• spend going above or below a threshold • budget getting close to the limit • CPA going above target • campaigns stopping spend • unexpected performance changes
The first beta supports in-app alerts, email notifications, Slack notifications and activity logs.
I’m not trying to replace reporting dashboards. The goal is to catch operational issues earlier.
For people managing multiple ad accounts: would this be useful in your workflow? What alert types would you expect from a tool like this?