Formo

Formo is a Web3-native product analytics, wallet intelligence, and onchain attribution platform built for crypto and DeFi applications. It helps product, growth, and marketing teams understand the complete user journey, from the first website visit through wallet connection, smart contract interactions, transactions, retention, and revenue.

Unlike traditional analytics tools that stop at browser sessions, Formo connects offchain behavior with onchain activity using wallet-based identities, providing a unified view of user acquisition, activation, engagement, and long-term value.

Track page views, wallet connections, transactions, smart contract events, and custom events in one platform. Measure marketing attribution, conversion funnels, retention cohorts, product adoption, audience segments, and cross-chain user behavior. Identify which campaigns acquire your highest-value users, optimize onboarding, and improve retention with actionable insights.

Developers can integrate Formo quickly using lightweight SDKs, powerful APIs, SQL access, webhooks, and flexible data exports, making it easy to build analytics workflows for modern onchain applications.