Chromatic Labs

Chromatic is an AI production workspace where teams turn ideas into video, images and characters using the best available AI models - without becoming prompt engineers.

At the centre is Light, a context-aware assistant that sits on a canvas alongside the user's references and briefs. Light writes the prompts, runs them across connected models, and returns the results, so users direct the work instead of engineering it. Any workflow that lands can be saved as a reusable skill and rerun across campaigns, products and languages.

Chromatic provides access to current video and image models — Seedance 2.5, Kling, Veo, GPT Image, Nano Banana — with transparency on what each one costs and where it performs, alongside free tools, cost calculators and model education.

It serves agencies, performance marketers at D2C and e-commerce brands, in-house creative teams and filmmakers, and runs a managed tier for teams that want the output delivered. Work to date includes brand films, performance ads and CGI for ITC Aashirvaad, Reebok, Cipla, Sun Pharma, Burger King, Pizza Hut and Homecentre.